The company Pliva-Teva had a desire for something new in the field of promotion of their new product Tevitamol pils for headache. They wanted to raise awareness, especially in the younger working population and students. The best way to do this is to use social media.
We created a campaign which include an interactive video where viewers can choose their own end of the story. The story takes place in Ljubljana bar, where a boy and a girl met on a blind date. Premises have been furnished in the atmosphere of sixties, what is the story added a special tone.
For campaign was made a website my life, which allows the presentation and purchase of PLIVA products. We also organized an interactive game with the help of which we collected email titles and expanding brand recognizability.