Ministry for Slovenians Abroad
Ministry for Slovenians Abroad, www.uszs.gov.si, turned to us with a desire to make a brand for all Slovenians Abroad. The brand with which people could identify themselves.
We looked at what would be the ideal symbol without words says that it is for the Slovenians settled worldwide. We came up with the idea to take a swallow, a bird migratory species put it in the circular shape of the world, the Earth, and thus expose the essence: Slovenians in the global story.
With this, we set the foundation for the brand connected Slovenia and other sub-branches. For the communication purpusaes we also created a webpage, ads, t-shirts, video etc..